CHELSEA JEWELLERY & ANTIQUES MARKET PRIVACY POLICY

Last updated: 12 September 2026

1. Introduction
Chelsea Jewellery & Antiques Market ("Chelsea JAM") respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, process, and protect your personal data when you visit our website (chelseajam.com), purchase a ticket, apply to be a dealer, or attend our events.

Material House Ltd is the data controller and is responsible for your personal data (collectively referred to as "we", "us" or "our" in this policy).

2. The Data We Collect
We may collect, use, store, and transfer different kinds of personal data about you, which we have grouped together as follows:

Identity Data: First name, last name, title, and business name (for dealers).
Contact Data: Billing address, email address, phone numbers, and social media handles.
Transaction Data: Details about payments to and from you, and other details of tickets or pitches you have purchased from us. (Note: Visitor ticket payments are processed entirely by Eventbrite; we do not hold your full credit card details).
Profile Data: Your booking history, preferences, feedback, and survey responses.
Marketing and Communications Data: Your preferences in receiving marketing from us and your communication preferences.

3. How We Collect Your Data
We use different methods to collect data from and about you, including through:

Direct interactions: You may give us your Identity and Contact Data by filling in forms (such as dealer applications) or by corresponding with us by post, phone, email, or otherwise.
Third parties: We receive personal data from third parties, primarily Eventbrite, which acts as our ticketing and payment processing platform. When you buy a ticket on Eventbrite, they share your Identity and Contact Data with us so we can manage the event.

4. How We Use Your Data & Lawful Basis
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

Performance of a Contract: Where we need to perform the contract we are about to enter into or have entered into with you (e.g., processing your dealer booking or admitting you to the event).
Legitimate Interests: Where it is necessary for our legitimate interests (e.g., running our business, keeping our records updated, venue security, and studying how customers use our events), and your interests and fundamental rights do not override those interests.
Legal Obligation: Where we need to comply with a legal or regulatory obligation.
Consent: We generally do not rely on consent as a legal basis for processing your personal data other than in relation to sending third-party direct marketing communications to you via email. You have the right to withdraw consent to marketing at any time.

5. Disclosures of Your Personal Data
We may have to share your personal data with the parties set out below for the purposes outlined in Section 4:

Service providers acting as processors based in the UK or US who provide IT and system administration services (such as Eventbrite).
Professional advisers including lawyers, bankers, auditors, and insurers.
The venue (Chelsea Old Town Hall) or local authorities if required for health, safety, or security reasons.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law.

6. Data Retention
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements. By law, we have to keep basic information about our customers (including Contact, Identity, and Transaction Data) for six years after they cease being customers for tax purposes.

7. Your Legal Rights
Under UK data protection laws, you have rights in relation to your personal data, including the right to:

Request access to your personal data.
Request correction of your personal data.
Request erasure of your personal data.
Object to processing of your personal data.
Request restriction of processing your personal data.
Request transfer of your personal data.
Right to withdraw consent.

If you wish to exercise any of the rights set out above, please contact us.

8. Contact Details
If you have any questions about this privacy policy or our privacy practices, please contact us at:

Company Name: Material House Ltd (trading as Chelsea JAM)
Company Number: 17256499
Email Address: info@chelseajam.com
Registered Office Address: 66 Paul Street, London, United Kingdom, EC2A 4NA

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.